An Inside Look at the 2018 Toy of the Year Awards

It’s that time of year again. The 2018 Toy of the Year Awards are here, and while the list includes a host of popular names, there are a few hidden surprises. Often called the Oscars of the toy industry, these awards represent the best and brightest in the toy trade.

So, without further ado, here’s a look at all of this year’s finalists and winners announced at New York Toy Fair 2018

Action Figure of the Year

IAmElemental’s Series 2/Wisdom

As the first set of female action figures designed specifically for girls, IAmElemental’s Series 2 features seven figures with interchangeable weapons and tons of accessories to boot.


Imaginext® DC Super Friends™ BatBot Xtreme
Standing roughly two feet tall, this Batman figure includes extendable wings, multiple rocket projectiles, voice changer, and a hidden Batcycle, this mammoth bat literally towers over his opponents.


WINNER: Marvel Guardians of the Galaxy Dancing Groot Figure
He is Groot, Hasbro’s latest Guardians of the Galaxy figure and one of the cutest Marvel heroes of all time. This 11.5-inch figure features sound-detection technology that helps him hear (and dance) to nearby tunes.


PJ Masks Duet Figure Packs
As both a display piece and an articulated action figure, these PJ Masks figures stand roughly three inches tall and come with some really great accessories. As one of the most popular Disney Jr shows ever, it’s no surprise PJ and co made the list.


Star Wars Forces of Destiny Adventure Figures
Hasbro definitely unleashed the Force with these uber detailed Star Wars figures. With fabric clothing and rooted hair, each character is expertly made to look exactly like their on-screen counterpart. Plus, each figure comes with their own cool sidekick.


Taking a new direction on the ‘modern’ action figure, the Stikbot is highly posable and come with suction-cupped hands and feet that let them stick virtually anywhere. Available in a range of different styles, these figures also come with a free app with a huge library of stop-motion movies.


WWE® Superstars Action Figures
A new take on the classic WWE line, these female action figures are molded after their wrestling alter egos and come with impressive articulation and even feature much of the same in-ring fashion designs as the real characters.





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